Relevant DS and Screendollars bring digital one-sheets to theater lobbies

Relevant DS is rolling out its Dynamic One-Sheet Scheduler with Screendollars to put digital movie posters, showtimes and QR-code ticket links into cinema lobbies at participating locations. The partnership aims to make studio marketing more flexible while giving theaters a new way to update messaging and generate ad revenue.

Why it matters: - Digital one-sheets replace the labor of printing and swapping paper posters with cloud-managed content that can change by film, location and time of day. - The format gives studios a more flexible way to promote movies in theater lobbies and gives exhibitors a new inventory stream for advertising and ticket conversion.

What happened: - Relevant DS and Screendollars are introducing the Dynamic One-Sheet Scheduler, or DoSS, at participating locations in Screendollars’ network. - The rollout brings dynamic key art, theater-specific showtimes, exhibitor branding and QR-code ticket purchasing into cinema lobby displays. - Relevant DS says the system is designed to turn the traditional one-sheet into a digital campaign that can evolve during a film’s theatrical run.

The details: - DoSS lets participating theaters rotate approved creative, tailor content by location and daypart, and switch messaging from “Coming Soon” to “In Theaters Now.” - Theater-specific showtimes and QR codes direct moviegoers to the exhibitor’s own online ticketing system. - Centrally managed digital one-sheets reduce the need for staff to handle paper posters while keeping lobby messaging current. - Digital screens can also serve as inventory for studio promotions and, where enabled, advertising from local sponsors and national brands. - Relevant DS says the collaboration will reach participating locations within Screendollars’ network of 500 theater partners across 48 U.S. states. - DoSS is one application within REL-CMS, Relevant DS’s cloud platform for scheduling, centralized content management, automation, integrations and campaign reporting. - Relevant DS says REL-CMS is built as software as a service and scales with each new deployment. - The platform’s advertising integrations are designed to open additional revenue streams as the network grows.

Between the lines: - The partnership blends studio marketing, exhibitor branding and local advertising into one lobby display system. - That setup could make cinema lobbies more valuable media space at a time when theaters want new revenue and studios want more targeted promotion. - Screendollars’ existing cinema advertising business and exhibitor relationships give the rollout a built-in distribution channel. - Lisa Tydingco-Edwards said the goal is to give studios more flexibility, give theaters time back and make the lobby more engaging. - Thaddeus Bouchard said the collaboration offers potential for future growth and incremental revenue opportunities.

What’s next: - Relevant DS and Screendollars will expand DoSS across participating locations in the Screendollars network. - The companies will use the platform to support location-specific lobby marketing campaigns and additional advertising opportunities. - More deployments could increase the value of the network as a media channel for studios and brands.

The bottom line: - Relevant DS and Screendollars are turning static movie posters into a programmable lobby advertising platform with ticketing, branding and revenue potential.