The Dairy Alliance spotlights Tennessee milk fund in movie theaters

The Dairy Alliance has launched a pre-screening theater campaign in Tennessee to promote the Randy Davis Memorial Milk Fund, which helps buy milk for food pantries and families facing food insecurity. The effort runs through Jan. 3, 2027, and ties the fund to Davis Brothers Dairy’s long-running community giving.

Why it matters: - Tennessee has high food insecurity, with one in six residents affected, according to The Dairy Alliance. - The campaign aims to expand support for milk donations that help families take home a fresh gallon through local food pantries. - The effort extends a dairy family’s giving model beyond the farm and into a wider community audience.

What happened: - The Dairy Alliance is running 30-second pre-screening ads in select Tennessee movie theaters through Jan. 3, 2027. - The ads highlight the Randy Davis Memorial Milk Fund and invite moviegoers to support the cause. - The spot features Sam Craun, Randy Davis’s daughter and co-owner of Davis Brothers Dairy, as part of the “From Our Farm to Your Family” campaign.

The details: - Randy Davis and his brother founded Davis Brothers Dairy in Philadelphia, Tennessee, in 1984. - Randy Davis began organizing milk drives around Knoxville in 2011 to raise money for fresh milk for local families. - After Randy Davis died in 2016, his family created the Randy Davis Memorial Milk Fund to continue the work. - The fund supports food pantries across East Tennessee. - Donations are used for bulk milk purchases. - Volunteers deliver milk to local pantries, where families can take home a fresh gallon. - Since 2023, the Davis family has purchased more than 6,500 gallons of milk for people in need. - Craun says in the video that her father was passionate about getting milk to people who may not be able to afford it and that she continues the effort in his memory. - More information, video access and donations are available at donateagallonofmilk.com. - More information about The Dairy Alliance is available at thedairyalliance.com. - The Dairy Alliance also directs people to its social channels on Facebook and Instagram.

Between the lines: - The theater campaign turns a local charitable effort into a public storytelling moment, using a personal family narrative to make the food-insecurity issue feel immediate. - The message pairs agricultural community identity with a concrete need: affordable dairy access for families who may struggle to buy milk. - The use of a daughter’s voice gives the campaign a succession-story angle, showing how family-led philanthropy can outlast one generation.

What's next: - The theater ads will continue running across select Tennessee locations until Jan. 3, 2027. - The Dairy Alliance is asking viewers to donate and help sustain the milk fund’s purchases and pantry deliveries. - Supporters can use the fund’s website to learn more, watch the video and contribute.

The bottom line: - The Dairy Alliance is using movie theater ads to turn a Tennessee dairy family’s legacy into a fundraiser for milk access, with food-insecure families as the intended beneficiaries.